This post is also available in: Italiano (Italian)
Influencer marketing and strategies for success. Today I’ll explain why brands are increasingly turning to web influencers and why The Fashion Mob, the Italian fashion influencers team, was born.
Among the insiders now we talk only about this: the success of the influencer marketing, a new strategy that leverages on web influencers, or opinion leaders of the network. In my field, fashion, fashion bloggers still have a lot to say, but today also Instagrammer and Youtuber are doing great things. They are all Italian fashion influencers.
Fashion blogs still exist and, together with social networks, represent a great opportunity for success for companies.
Recently I have written about fashion influencers and how it is economically more advantageous for a brand to entrust its communication strategy to the web leaders, as well as choosing to geolocate the most appropriate influencers.
If today a Marketing Manager were to type on the google the word “fashion blogger rome” would have immediately at hand the fashion influencers of the eternal city. And, for now, your Francesca Romana Capizzi is on the front page but …… you know that in many jostles and when it will be time they will overcome me 🙂
At the same time it is even easier for a company to have a team of influencers already packaged. Oh yes because one influencer is not enough, you need more than one because the coverage is lower than that of a glossy magazine or television. But web influencers cost a lot less!
That’s why with Fabrizia, Ida, Nadia and Martina we decided to create The Fashion Mob, the team of Italian fashion influencers.
We wer born as fashion bloggers, we all have a fashion blog, we are present on social media and above all we are …. a MOB! 5 different influencers who globally embody the profile of a modern and successful woman from every point of view. We are all mothers, entrepreneurs, globetrotter.
We have just started this adventure together and very soon you will see us working together for some brands.
I was wearing:
Chicuu faux leather jacket
Ph. credits Chiara Gasbarri