This post is also available in: Italiano (Italian)
Who are the Italian fashion bloggers and what role do they play in influencer marketing? I’ll explain it to you today through The Fashion Mob, the first team of Italian influencers who will soon be celebrating 1 year!
What is the identity card of Italian fashion bloggers, who they really are and what role do they have in the world of influencer marketing?
Today, together with The Fashion Mob team, I want to take up an important concept: how do you advertise a brand today?
Certainly traditional media still count, especially television, but digital marketing is now considered as advertising to the point that some brands choose to advertise themselves exclusively through marketing influence.
In the fashion industry, Italian fashion bloggers are very important and in the course of the last year mcro influencers (influencer with a contained but very loyal following) have also taken some relevance, .
The terror of each brand are the numbers: will they be true or false? To date there is no scientifically proven method to ascertain beforehand whether an influencer is really followed or not.
A few years ago there were Italian Fashion bloggers rankings, but they were absolutely distorted so much so that I ended up at the top even before Chiara Ferragni, which is, of course, impossible.
But there are some elements that a brand can take into consideration before drawing on the Italian Fashion bloggers.
Historicity: I, Fabrizia Spinelli, Nadia La Bella and Ida Galati have been doing this job for some time now. I am getting old along with my blog and this is a factor to take into account becaus it means that our blogs are well supporting us.
Networking: the true influencer has a real network of people with whom he interacts. If he/she is an influencer there must be some dialogue!
Reputation: at events or meeting events we can see if one is a true influencer. If it is not recognized by any of his colleagues ….. well let’s say that I consider it as a fluke.
In a world where everyone becomes an influencer, it is necessary to put stakes.
To do the influencer marketing you have to rely on who has real and active followers, has been on the breach for years and is recognized.
And above all we need to think about new ideas, unique market positioning, like that of The Fashion Mob, for example.
The reason why we decided to put together the first Italian Fashion bloggers team was to offer a brand a useful service. To ave 4 influencers ready and different from each other in style and age.
Now it looks like this concept is taking place everywhere, but always remember the first law of the market: who arrives first, better lodges!