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Being fashion bloggers over 40 until some time ago was unthinkable, today it has become a phenomenon. What are the secrets to succeed?
When I opened my first fashion blog, fashion bloggers over 40 were really unthinkable. The few fashion bloggers that were there were almost all super young.
Today the phenomenon of fashion bloggers over 40 or even the fashion influencer over 40 is well accepted indeed I must say that we are very sought after.
But what do you really need to succeed?
First of all you need to have a well-defined positioning, especially if you are the last to enter the market. Today there are enough of fashion bloggers over 40, we are not many but compared to a few years ago we are certainly more. So I suggest you try to find a more niche marketing positioning such as it could be fashion blogger over 45.
Take care of the social media: Instagram that has a younger audience and Facebook that has a more adult audience. For Instagram, I’m often asked how to grow the profile, the secret is all about networking. Drop by all those who comment and leave your comment on profiles similar to yours.
Improve your fashion blog or open one: we have already talked about SEO for fashion bloggers and SEO for influencers but in a nutshell the story is this: the blog serves, is the only thing that is really your property and that depends exclusively from you. Social networks are not really yours remember it !!
To have a successful fashion blog you need good photos, contents written in SEO language and structured in a legible way for Google with Wordlift, a quick site (help with WP Rocket) and a lot of patience.
Because to make a good blog grow, it takes time, you can not think of snapping your fingers and that Google will reward you immediately.
Consider that my blog has 2700 articles published and indexed and it took at least 3 years to acquire a really important authority domain.
And if you want to know a little more about my story and how I ended up opening a fashion blog, read this post: Selvaggia, the true fashion blogger.
Treat your looks: this is a very important point. Many still think that a girl can put everything while a 40-year-old woman should be limited to a more sober style.
But can you figure fashion bloggers over 40 dressed like women from the Sardinian hinterland of the 50s?
And then it is not true that a girl can put everything and a woman after 40 can’t. Indeed a 40-year-old woman can animate a look that would be faded on a girl.
This is the reason why today influencer marketing is aimed at us fashion influencers over 40, why a brand must be sold and who has spending power? The forty-year-olds who work and have a passion for fashion.
So dear friends, the world of fashion bloggers over 40 is waiting for you!